Bud Light Seats of Glory
Knowing La Liga fans in the US feel distant from the game and the fútbol culture that they love, Bud Light decided to bring fans closer to the glory of the game. With this came Bud Light Seats of Glory. We were able to bring four seats from the famous and historical Azteca Stadium and held an experiential event in Las Vegas. We set up 360 cameras in the Azteca Stadium and were able to stream the game through VR headsets, for fans to wear while sitting in the Seats of Glory.
