SPRITE LIVE FROM THE LABEL

In 2020, with concerts on hold and music venues shutting down, a lot of young artists had to put their dreams on hold.

Under the Thirst For Yours platform, we wanted to give young musicians the chance to be an opening act.

Live From The Label was a summer series with performances by Latto, Saweetie, Jack Harlow and their opening acts.

Your bottle was your ticket. We used QR codes on Sprite labels to share our summer series with consumers and gave these young musicians a platform.

We partnered with Brandon ‘Jinx’ Jenkins to be our MC and he was able to host interviews with the opening acts and headliners.

We also teamed up with young artists and had them create merch lines for their respective show. Jazmin Rodriguez designed Latto’s, Michelle Alfonso designed Saweeti’s and Shauntanamo designed Jack Harlows

Credits:

Agency: Wieden + Kennedy NY

Creative Directors: Christine Santora and Matt Mulvey

Copywriter: Katie Johnston

Art Director: Lena Barrows

Producer: Kiara Hidalgo

Production Assistant: Chris Gonzalez

Production Company: Tool of North America